Imagine a route featuring 1,700 miles of pristine landscapes, fragile ecosystems, and diverse local cultures. La Ruta de los Parques (The route of the Parks) is a new way of thinking about the immensity of our beloved Patagonia: a vision of economic development based on conservation and ecologically-minded tourism. ALLDSGN was comMissioned to design the communication and corporate design, logotype and guidelines.